CAREER SUMMARY

9 years with Harpo and The Oprah Winfrey Network establishing and leading Integrated Marketing, Brand Content and Brand Partnerships for Oprah.com and Fortune 500 Partners. Collaborate cross-functionally with Sales, Partners and Product to build inspiring, engaging content and campaigns. Increased audience, engagement and revenue YoY.


Revived 100-year-old brand: Inspired to continue working for a mission-driven organization, I became Director of Brand, Content and Marketing for the nonprofit EasterSeals, where I refreshed the brand voice, introduced new brand storytelling, and helped craft a rebrand and new website. I introduced new mobile and digital marketing channels, driving 300% increase in online fundraising YoY

Elevated the Lending Brand from the Shadows to #1 in Search: Offered an opportunity to join a powerful brand to deepen my brand, SEO, digital content and data analysis skills, I joined Discover Financial to lead Content, SEO and Brand Marketing for the Internet Bank and Lending department

Cars.com Significant Growth in Engagement and Brand Awareness: I reshaped the Brand Marketing, Media Plan and Content platforms and strategies as a VP of Brand, Media and Content; I led and motivated a team of ~30, managed a budget of $25 million, and evolved the brand and media in sync with changes in the market, driving significant growth.

The Cars.com marketplace was easy, fun, stocked and vibrant—where the latest and greatest auto inventory refreshed every minute. It was truly MATCHICAL!

Recruited away from Cars.com, I later landed with a large not-for-profit credit union as SVP, Marketing, Content, Communications, and Brand. The $4.9 million brands—Chevron Federal Credit Union and Bechtel’s credit union—serve the engineering and energy industries.

I modernized brand positioning, brand visual identity, creative, media plans, and content and motivated team to elicit a clearer brand personality and connection with members. Implemented more marketing automation and innovative digital marketing tactics based on market research, data and member segmentation, driving deposit growth during market headwinds.