Content Strategy & Development

Content Strategy and Collections

• CONTENT OPTIMIZATION: Launched and managed a financial blog with Discover Financial; Optimized SEO content and led website redesign, generating significant increase in organic acquisition and search presence

• THOUGHT LEADERSHIP and TEAM MANAGEMENT: Managed industry-leading editorial team. Spearheaded omnichannel Thought Leadership and Education on Electric Vehicles and EV ownership at Cars.com, including EV Ownership Guide and Livestream event; new content channels such as CTV, digital radio and livestreams

• OMNICHANNEL & MULTIMEDIA CONTENT: For example, Oprah’s Stress Less Challenge with a corresponding app, videos and a content series with an engaging program to reduce stress in 30 days.

• DIGITAL CONTENT: Oprah Digital content collections on Gratitude, Self-Wellness, Financial Goals and Budgeting and Healthy Living; Britannica.com digital content on The Olympics, Shakespeare, Health & Medicine Annual, Women’s History, and Stories of the Year; Cars.com EV Buying Guide and Best Cars of the Year, including new category Best Value of the Year

• CO-BRANDED CONTENT: Oprah co-branded content with major brand partners from Dove, Target, Walgreens, Unilever, P&G, Toyota, Lowe’s Home Improvement, Chase Bank and more

• BRAND STORYTELLING AND VOICE: Reshaped and reinvigorated EasterSeals and Chevron FCU voice and introduced compelling brand stories and value propositions

• CONTENT & MARKETING TECH STACK: Lead selection and management of content and marketing tech stacks, including Content Management Systems (CMS), Digital Asset Management platforms, DSPs and more